Video Marketing Tips for Healthcare Industry

With the advent of online marketing concept, most of the companies are widely adopting digital marketing tools for promoting their products and services. One of the online marketing tool is video marketing which is finding great importance these days. Large number of population today relies on World Wide Web for all their needs including medical advice. This has led most of the industries including healthcare sector to use online videos for attracting and informing customers. Uploading educational videos is a great medium to demonstrate expertise and provide answers. 

Medical professionals can create their own medical marketing videos and drive in large number of customers. But before getting started, one should consider these points:

1).Make sure videos are informative, not commercials

Medical professionals can create and upload short videos on You Tube demonstrating the experts and facilities provided by the hospital. But the problem is the chances of such videos being watched is very less. So you need to make your video more informative to attract the viewers. The videos that answer the queries of the viewers are more popular than promotional videos. 

2).Use of right keywords

To gain good web traffic and rank high on search engines, simply giving a good title for your video will not work. You need to give such titles, tags and description which comprises of right keywords like medical specialty, hospital location, treatments and tests. Instead of using medical jargons, use the most common terms used by the patients. 

3).Promote your video on various social media sites

Just uploading one video on You Tube is not going to get good results, so cross promote your video across different social media sites. You can give link of your video on Facebook page of the hospital, post it on LinkedIn and tweet it from the hospital’s twitter account. To get more viewers, write a press release and include the video link in it. 

4).Videos with animations get better search results

It is advisable to use 3D animations relevant to medical in your video to attract more viewers. This will make your video more interesting than simply a talking head. 

5).Upload video testimonials

Professional and authentic video testimonials can influence potential customers largely. Research reveals that most of the positive decisions are made on the basis of video testimonials. These are the true experiences shared by the patients with that particular hospital and serves as a great tool in convincing new customers. It includes an influential message comprising of struggle, challenges, resolution, facts, features, figures and benefits. 

6).Focus on a particular health issue or procedure

A video explaining services and procedures offered by a hospital is an excellent way to educate patients. This encourages new patients, distinguishes you from the rest and generates appointment calls. While creating a video professionals should focus on a specific procedure or health issue, such as stroke prevention, high blood pressure or diabetes control methods. This is very helpful in promoting the expertise and specialties to potential customers. 

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Top 6 Tips on Video Marketing

If you thought video marketing wasn't your top priority, here's why you should rethink it. According to a May 2012 report on Online Viewership Trends released by market researcher ACNielsen, Asians spend an average of 8 hours and 43 minutes consuming video content in a month, more than their American counterparts who spend 6 hours and 19 minutes. Meanwhile, Hispanic video viewers logged in 6 hours and 10 minutes online in a month.

And if you go by gender categorisation, males pipped females in watching videos online. The report indicates that male viewers spent 5 hours and 4 minutes per month consuming video content online, an hour more than their female counterparts, whose online viewership is recorded at 4 hours and 8 minutes. 

With Video Marketing gaining prominence in the SEO strategy, here's how you should get started.

1. Define Your Goals: First of all, you should thresh out what your goals for making a video are. Do you want to market a new product, create awareness about it through the video, or talk about the revamped look with additional features in it. Or maybe talk about the new services offered by the brand. But remember the bottom line of the strategy is to increase the sales.
2. Content: Find out what kind of video does your campaign demands. Should it be promotional, informative, entertaining or should it go viral. Also, decide whether it should be a series of videos a brief calls for. When it comes to content, find a message that your competitor hasn't used or cannot use and build your content on it. Ensure you leave the viewers with something to think about, share and eventually make that call of action. Remember, at this point you are selling a product to them, not just creating awareness.
3. Integrate The Video Into a Wider Campaign: Videos do not work in isolation, until and unless you integrate them in the overall marketing strategy. Ensure all the social media channels are utilised in ensuring the video is shared, which will increase viewer engagement and eventually boost bottomline sales. 
   
   

   

   Learn how to convert video views into sales with a forceful Call To Action (CTA)

4. Production of Video: We all know recording a video on a iPhone works out cheaper than hiring a professional video production company, but if you want to ensure the technical quality of the video is good, it streams without any difficulty and can be viewed on all platforms and devices without any technical glitches, you must hire a professional video production company.
5. Call To Action: Do video views equal sales? Not all the time. If you want to get the most bang for your buck, always put in a clear, concise and forceful call to action that will influence your video viewers into making that crucial decision. You could do it in many ways, by including a link to the product that enables the viewer to understand the product better, a button for free trial of services and most importantly the number and the company website. To ensure the recall value of the brand, place the company logo either on top of the screen or below.
6. Distribution: If you want to ensure your video gets watched beyond Youtube, upload it on other popular video streaming sites such as Vimeo and Metacafe. Always index your video and give appropriate keywords in title, description and tags so that it reflects in Search Engine Results Page (SERP).

About GrowFast

GrowFast is a digital marketing firm based in Bangalore. GrowFast offers end-to-end solutions for all marketing needs. We are the digital change agents and have partnered with healthcare, retail and travel enterprises in powering their growth.

For more information on our services, write to us at: support@GrowFastdigital.com.
For quotes, mail at sales@GrowFastdigital.com

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Big Spendings Drive E-commerce

With e-commerce becoming the next big thing in India, it is no surprise that Asia Pacific has pipped America in big spendings. According to a research study by emarketer, China, India and Indonesia have cornered the largest global share, with China being the main driver for growth.

So, what does this signal for digital marketers. With brick and mortar stores shrinking in the digital age, the prime concern of online businesses is to understand the consumer buying cycle and convert every site visit into a sales opportunity. In this endeavour, video marketing has become imperative when it comes to clinching the consumer's attention and augmenting the brand's reach. It's no longer an option, it is a must-have for marketers who wish to convey the information succinctly in this digitally driven world.

Digital marketing augments brand reach

The next big step is providing optimized sites for a richer, valuable and entertaining online experience. Growing competition, attractive deals and increased online presence have brought end-users and companies together, but doesn't that consumers have pledged their loyalty to the brand. Restructuring websites, providing interactive features and an enhanced user experience can lead to a compelling web experience for the customer.

Taking a break from e-commerce marketing, we leave you with a thought for the day. Do you think GAFA, ( and we are not referring to German American Fellowship Association), a term coined by a prolific marketer refers to Google, Apple, Facebook and Amazon is the big four of web.

About GrowFast

GrowFast is a digital marketing firm based in Bangalore. GrowFast offers end-to-end solutions for all marketing needs. We are the digital change agents and have partnered with several healthcare, retail and travel enterprises in powering their growth.

For more information on our services, mail at support@GrowFastdigital.com
For information on quotes, write sales@GrowFastdigital.com

Read More