Top 6 Tips on Video Marketing

If you thought video marketing wasn't your top priority, here's why you should rethink it. According to a May 2012 report on Online Viewership Trends released by market researcher ACNielsen, Asians spend an average of 8 hours and 43 minutes consuming video content in a month, more than their American counterparts who spend 6 hours and 19 minutes. Meanwhile, Hispanic video viewers logged in 6 hours and 10 minutes online in a month.

And if you go by gender categorisation, males pipped females in watching videos online. The report indicates that male viewers spent 5 hours and 4 minutes per month consuming video content online, an hour more than their female counterparts, whose online viewership is recorded at 4 hours and 8 minutes. 

With Video Marketing gaining prominence in the SEO strategy, here's how you should get started.

1. Define Your Goals: First of all, you should thresh out what your goals for making a video are. Do you want to market a new product, create awareness about it through the video, or talk about the revamped look with additional features in it. Or maybe talk about the new services offered by the brand. But remember the bottom line of the strategy is to increase the sales.
2. Content: Find out what kind of video does your campaign demands. Should it be promotional, informative, entertaining or should it go viral. Also, decide whether it should be a series of videos a brief calls for. When it comes to content, find a message that your competitor hasn't used or cannot use and build your content on it. Ensure you leave the viewers with something to think about, share and eventually make that call of action. Remember, at this point you are selling a product to them, not just creating awareness.
3. Integrate The Video Into a Wider Campaign: Videos do not work in isolation, until and unless you integrate them in the overall marketing strategy. Ensure all the social media channels are utilised in ensuring the video is shared, which will increase viewer engagement and eventually boost bottomline sales. 
   
   

   

   Learn how to convert video views into sales with a forceful Call To Action (CTA)

4. Production of Video: We all know recording a video on a iPhone works out cheaper than hiring a professional video production company, but if you want to ensure the technical quality of the video is good, it streams without any difficulty and can be viewed on all platforms and devices without any technical glitches, you must hire a professional video production company.
5. Call To Action: Do video views equal sales? Not all the time. If you want to get the most bang for your buck, always put in a clear, concise and forceful call to action that will influence your video viewers into making that crucial decision. You could do it in many ways, by including a link to the product that enables the viewer to understand the product better, a button for free trial of services and most importantly the number and the company website. To ensure the recall value of the brand, place the company logo either on top of the screen or below.
6. Distribution: If you want to ensure your video gets watched beyond Youtube, upload it on other popular video streaming sites such as Vimeo and Metacafe. Always index your video and give appropriate keywords in title, description and tags so that it reflects in Search Engine Results Page (SERP).

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