So you thought that Social Media Marketing and Search Engine Optimization takes precedence over a
well-designed corporate website. Think again, with the internet
emerging as the shopping destination for Tier II and Tier III cities
in India, a well-executed, user-friendly corporate website is the
cheapest and most cost-effective tool for advertising.
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| Business may be getting more social, but your corporate website is the best shot for building brand activity |
Your website is your base for building
customer engagement and resolving queries through the Frequently Asked Questions page (FAQs). Your website is the best base for
content mobility – with businesses getting social how do you engage
end users with riveting, usable content for shorter period. Your
corporate website provides you with that limited window opportunity
of marketing your brand's offerings and services. By allowing your
customers to sign up for newsletters and emails, you can keep your
demographics engaged and win over a new customer database with the
latest deals, new additions, blog posts and more.
In a report by Gartner, corporate
websites trumped social media channels such as Facebook, Twitter,
LinkedIn and Google+ in marketing success. With business getting
increasingly social, Social Media Marketing raked in the second slot
as the most important activity for digital marketing.
So, here's all the more reason for
revamping the design of your website and paying a bit more attention
to maintenance.
About GrowFast
GrowFast is a digital marketing firm
based in Bangalore. GrowFast offers end-to-end solutions for all
marketing needs. We are the digital change agents and have partnered
with healthcare, retail and travel enterprises in powering their
growth.
For more information on our services,
visit our website:
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