Big Spendings Drive E-commerce

With e-commerce becoming the next big thing in India, it is no surprise that Asia Pacific has pipped America in big spendings. According to a research study by emarketer, China, India and Indonesia have cornered the largest global share, with China being the main driver for growth.

So, what does this signal for digital marketers. With brick and mortar stores shrinking in the digital age, the prime concern of online businesses is to understand the consumer buying cycle and convert every site visit into a sales opportunity. In this endeavour, video marketing has become imperative when it comes to clinching the consumer's attention and augmenting the brand's reach. It's no longer an option, it is a must-have for marketers who wish to convey the information succinctly in this digitally driven world.

Digital marketing augments brand reach

The next big step is providing optimized sites for a richer, valuable and entertaining online experience. Growing competition, attractive deals and increased online presence have brought end-users and companies together, but doesn't that consumers have pledged their loyalty to the brand. Restructuring websites, providing interactive features and an enhanced user experience can lead to a compelling web experience for the customer.

Taking a break from e-commerce marketing, we leave you with a thought for the day. Do you think GAFA, ( and we are not referring to German American Fellowship Association), a term coined by a prolific marketer refers to Google, Apple, Facebook and Amazon is the big four of web.

About GrowFast

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