Digital Healthcare Marketing Trends

Digital marketing is a hot topic among healthcare experts. And given the proliferation of digital channels such as video, mobile and social media in hospital marketing, marketing gurus have to keep pace with the significant changes and capitalize the opportunities presented by integrated marketing. This post examines the growing popularity of digital media in healthcare, the models used and what the future holds for healthcare sector.

So, what has led to the much-awaited shift towards digital marketing. More than before, consumers are spending time online, seeking information and sharing their healthcare experiences and participating in online discussions with other netizens. The internet has emerged as the go-to medium for all health-related queries. It is on these social media websites and health portals that the consumer makes a selection of the healthcare provider based on the testimonials and information provided by other consumers online.

The trend signifies that patients have taken on a more participative approach in making informed decisions about their health, thereby reducing the gap between healthcare providers and the end user. This has led to a patient-centric approach.

One of the biggest challenges for marketers to build on is how to engage, educate and influence the consumers to spend more time exploring their services. The first stepping stone in building trust, customer relationship and disseminating reliable, accurate information and honest opinion is through the website. A hospital website is a source of information, new researches and medical innovation. The website allows access between patients and healthcare experts, thereby helping them in sharing their success story.

Another most effective strategy is content management, engaging health consumers through accurate, reliable and timely information and tools. Content helps in building the brand, improves loyalty and enhances the patient-provider relationship thereby influencing the consumer's decision and making you the preferred choice for services. Through effective call-on action, providers can encourage end users in making an informed decision about their services.

Marketers need to understand that social interaction plays an important role in selection process. The challenge here is to understand how consumers search, discover, share and consume information and the role social media plays in influencing the consumer buying cycle. So, how does one get the message through. Health literacy is one of the best ways to enhance the user experience. To better serve their patients and potential decision makers, healthcare providers must share important information about their brand through infographics, appealing visuals and email campaigns. 

About GrowFast

At GrowFast, we are the digital change agents. We help build your brand, strengthen your business online, engage healthcare consumers, drive patient acquisition and build customer loyalty. 

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