With the advent of online marketing concept, most of the companies are widely adopting digital marketing tools for promoting their products and services. One of the online marketing tool is video marketing which is finding great importance these days. Large number of population today relies on World Wide Web for all their needs including medical advice. This has led most of the industries including healthcare sector to use online videos for attracting and informing customers. Uploading educational videos is a great medium to demonstrate expertise and provide answers.
Medical professionals can create their own medical marketing videos and drive in large number of customers. But before getting started, one should consider these points:
Medical professionals can create and upload short videos on You Tube demonstrating the experts and facilities provided by the hospital. But the problem is the chances of such videos being watched is very less. So you need to make your video more informative to attract the viewers. The videos that answer the queries of the viewers are more popular than promotional videos.
2).Use of right keywords
To gain good web traffic and rank high on search engines, simply giving a good title for your video will not work. You need to give such titles, tags and description which comprises of right keywords like medical specialty, hospital location, treatments and tests. Instead of using medical jargons, use the most common terms used by the patients.
3).Promote your video on various social media sites
Just uploading one video on You Tube is not going to get good results, so cross promote your video across different social media sites. You can give link of your video on Facebook page of the hospital, post it on LinkedIn and tweet it from the hospital’s twitter account. To get more viewers, write a press release and include the video link in it.
4).Videos with animations get better search results
It is advisable to use 3D animations relevant to medical in your video to attract more viewers. This will make your video more interesting than simply a talking head.
5).Upload video testimonials
Professional and authentic video testimonials can influence potential customers largely. Research reveals that most of the positive decisions are made on the basis of video testimonials. These are the true experiences shared by the patients with that particular hospital and serves as a great tool in convincing new customers. It includes an influential message comprising of struggle, challenges, resolution, facts, features, figures and benefits.
6).Focus on a particular health issue or procedure
A video explaining services and procedures offered by a hospital is an excellent way to educate patients. This encourages new patients, distinguishes you from the rest and generates appointment calls. While creating a video professionals should focus on a specific procedure or health issue, such as stroke prevention, high blood pressure or diabetes control methods. This is very helpful in promoting the expertise and specialties to potential customers.
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