Importance of SEO in lead generation

Lead generation plays an important role in web marketing. Lead generation is only one aspect of internet marketing and includes a wide range of strategies. It includes all the activities done from identifying the prospective clients to reaching those buyers.

This can be achieved in a number of ways of which Search Engine Optimization (SEO) is an important part.

The objective of SEO in lead generation is to improve the online exposure of your website so that it is visible to a large number of prospective buyers. As more and more people today prefer to buy goods and services online, SEO has become a crucial part of lead generation.

The top three search results on the search engine result pages (SERP) receive a total of 65% of the entire web traffic for those searches. The first ten results easily attract web traffic of 95%. Hence, due to this reason, it is important for you to get a higher rank in search engine than your competitor for the right keywords.

Your search engine page rank tells about the quality of the company’s website and its product, but the promotional part of SEO ends here. SEO does not deal with promotion of your brand or product. It is about staying in the top pages of Google.

Many marketers have a misconception that SEO is like most of the marketing tools aimed at making a brand most sought after. However, this is not true. SEO helps in getting leads by collecting all the people looking for a certain product and positioning your brand as a result of the searches for that product. The results displayed will have your brand automatically despite of the fact that the searcher never looked for your brand specifically. A searcher seeking your brand would possibly like to know if your website is optimized properly or not.

In order to make your SEO strategy effective and get more leads, it is vital to mark this difference, as it has impact on your off-site SEO. It is important to go beyond self promotion for developing a big, natural and authoritative backlink portfolio. There are many relevant websites and article directories where you can post links to get huge traffic.

There are a number of authoritative websites which may not be relevant to your product and may not get favourable views but still gets you web traffic. In case of guest posting, suppose there are health blogs that love vitamin supplements and health blogs that like them. You can be linked on both the sites. Both of them are equally important in increasing your page rank in search engine and will be helpful in getting leads.