Learn why you need Online Reputation Management

What is Online Reputation Management?

Online Reputation Management refers to the process of monitoring, measuring and managing what is being said about your brand on World Wide Web. In other words it is a three step procedure:

• Listen to what is being said about your brand online
• Understanding the online conversation and finding out the reason for negative feedback
• Interaction with the customers to mitigate the damage that negative feedback could do to your brand, company, business or product.

Importance of Online Reputation Management

The communication in electronic domain has increased and individuals are spreading awareness about brand names and products on various media platforms, the need to protect and monitor online reputation has increased.

The fact is, anyone could state anything negative feedback about a bad service will take its toll and will adversely effect on your business.

With the commencement of various new websites, article, forums and chat rooms, companies could not afford to neglect the feedback of their clients. Thankfully Growfast Digital provides a complete Online Reputation Management solution, which is important to any sort of public relations project. These solutions will certainly keep you updated about your online image and provide you valuable suggestions related to strategies for managing your online reputation.

The part of Online Reputation Management is not just to spot out negative feedback of your customers but also give you the opportunities to utilize the true power of the Internet. By providing you with vital information, GrowFast®’s ORM services will permit you to customize your digital advertising and marketing techniques like never previously.

How Online Reputation Management works?

Do a Google Search for your name
Search your name in Google search Google Images. It is advisable to set up a Google alert on your name in-order to track any kind of new content. You can get notifications once a day in your inbox.

Sign up with social networks
Even if you have no time to be active on social platforms, do sign up with them and put in the time to completely fill in the profiles. As majority of us are aware, the important platforms are LinkedIn, Facebook, Google+ and Twitter. If you get time, additionally sign up with Pinterest, Tumblr, YouTube and others. You do not need to be potentially active but do not be totally inactive either. Add brand-new stuff once in a month. This could be include simply posting an article and creating a short post and why you found it interesting.

Put privacy settings on private content
It is advisable to activate personal privacy settings on the content that you want to share with only a selected group of people. Nonetheless, various social media sites keep changing their privacy setting policies.

GrowFast® Online Reputation Management campaign strategy 

• GrowFast® Online Reputation Management Bangalore's team of professionals brainstorm what a company needs to accomplish by setting the goals and objectives through a long term strategy.

• Our team ensures "Positive Buzz" is delivered (given the online viral tendencies) with the help of proactive, rather than reactive ORM strategies.

• Take advantage of online presence and search engine relevance of user-generated content in the form of individual blogs, consumer advocacy sites, video sharing sites, review sites, social networking sites and consumer discussion forums.

• GrowFast® NECTAR Framework monitors user engagement, follower mentions, tracking of tweets, discussions and sentiments related to a company’s brand and involve online consumers across the social media platforms to "Build Reputation" and "Good-Will" 

GrowFast® Online Reputation Management (ORM) services:

• Building a strategy
• Situation Analysis
• Proactive reputation management process
• Customizing RSS feeds for brand tracking
• Search engine optimization for content, link building etc
• Proactive mitigation of negative and related content
• Improving customer advocacy
• Analyzing reviews and feedbacks
• Tracking the Campaign

With the massive amount of information out on the web, even one review can make a major dent in your reputation. It doesn't matter whether you are an upstart or a established brand, Online Reputation Management (ORM) can significantly enhance your reputation and create a unified voice for your brand. We help you create your your unique voice. With the advent of social media, ORM has become a crucial part of every digital marketing suite.